The Customer Experience Book
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The Customer Experience Book

In this Book Insight, author Alan Pennington shows you how to take your customers on a great journey with you

Mind Tools
Updated May 26, 2024

What you'll learn

  • The importance of thinking like your customer
  • Why large expenditure on big data may not be necessary
  • The true value of earning your customer's trust
Course DescriptionYour customer experience is as important as your product or service. Author Alan Pennington shows you how to take your customers on a great journey with you.