Using Social Media to Build Brand Loyalty

COURSE
GO1 Content

Using Social Media to Build Brand Loyalty

COURSE
GO1 Content

Social media is such an integral part of most people’s lives that it’s now vital that all businesses have a social media presence. It is no longer enough to just have a website; businesses must also choose several social media platforms and use them to engage with their customers and provide customer support, thereby building brand loyalty. Incorporating a range of video material, summary notes and links to further reading, this course provides an introduction to social media marketing and offers some guidelines about social media etiquette.

Learning
Using Social Media to Find Your Target Customers
This module explores how to find a “tribe” of people online who are interested not only in your company but the industry that you belong to. Once you find this tribe and position yourself as a leader, they become loyal to your brand.
1. Video: The tribes we leadvideo
2. Notes: Using Social Media to find your Target Customersdocument
3. Quiz: Using Social Media to Find Your Target Customersquiz
4. Further readingresource
Social Media Etiquette
Social media is only helpful to businesses if those businesses know how to use it correctly. Breaking some of the social media etiquette rules could tarnish your brand and affect your business. This module explains how to make your social media presence generous and valuable to your followers.
1. Video: Give, Give, Give, Then Ask - An Approach to Social Mediavideo
2. Notes: Social Media Etiquettedocument
3. Quiz: What Did You Learn?quiz
4. Further readingresource