Top 10 Mistakes Agents Make When Marketing Real Estate

Michelle Barfuss

Top 10 Mistakes Agents Make When Marketing Real Estate

Michelle Barfuss

Real estate marketing has changed dramatically over the past few years, and agents who aren't keeping up with technology are finding it harder to generate leads to fuel their business. In this course, Michelle Fradella-Barfuss details what many real estate agents are missing in their marketing, and describes what they need to be doing to keep ahead of the competition.

Based on Michelle Fradella-Barfuss's book "Top 10 Mistakes Agents Make When Marketing Their Real Estate Business", this course expands and teaches on the subject matter in the book (downloads from the book are included).

Here you will learn the common mistakes that real estate agents make, and what you should be doing to build a successful real estate business. You will get practical advise, and step-by-step processes to use in your marketing.

This is a video-based course, which takes on each mistake and shows you a clear direction to take to jump start your real estate career on the fast track to becoming a Top Producer in your market.

What am I going to get from this course?

  • Know what works and what doesn't work when marketing for real estate
  • Avoid doing what all other real estate agents do that makes them all look the same.
  • Set up a real online presence (not just a fancy virtual brochure or a cookie-cutter broker site)
  • How to set up lead capture (the ones that people will actually fill out, and not the lame forms that most sites contain).
  • How to build rapport with prospects for them to get to know, like, and trust you, so YOU will be their agent of choice when the time is right.
  • How to drive traffic to your site.
  • How to use video in your real estate business.
  • How to build a following – to become the Maven of YOUR market.

What is the target audience?

  • Real Estate agents looking to take their business to the next level.
  • Not intended for agents who are not learning-based and willing to go the extra mile to get where they want to be in their business.

What are the requirements?

  • A general knowledge of real estate practices.
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