Social Media is now considered a ubiquitous part of our life, widely used by both consumers and brands. Although the way brands use social media for marketing has evolved, it is still considered one of the most effective ways to reach an audience.
In this course, we will look at the evolution of Social Media, from its humble beginnings to where it is today. We'll take a look at how brands use social media and how to create content for social media that engages an audience.
This course includes an overview of Facebook. For an in-depth look into each social media platform including advertising on Facebook and Instagram.