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Retail Excellence - Features and benefits

COURSE
CE
Catalyst Education
30 mins

Retail Excellence - Features and benefits

COURSE
CE
Catalyst Education
30 mins
OR
Included in GO1 PremiumStarting from $12 per user for teamsLearn moreTry it free
OR
Included in GO1 PremiumStarting from $12 per user for teamsLearn moreTry it free

Understanding the difference between features and benefits is a critical part of making effective recommendations to customers. By making clear how a feature will benefit a customer, retail consultants can assist the customer to more quickly and easily recognise the WIIFM or value of a particular product or service. By the end of this module, you should be able to:

  • Distinguish the differences between features, advantages and benefits o Identify and communicate benefits to customers.
Learning
Features and benefits

This module should take approximately 15-20 minutes to complete and will be followed by a short assessment to find out how well you've understood the material covered.

Features and benefitsinteractive