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Marketing Management

COURSE
365 Careers
2 hrs 30 mins

Marketing Management

COURSE
365 Careers
2 hrs 30 mins
Included in GO1 PremiumStarting from $12 per user for teamsLearn moreTry for free
Included in GO1 PremiumStarting from $12 per user for teamsLearn moreTry for free

Course Overview

Setting up an integrated marketing plan is essential for any business. In this course, we will pay a significant attention to the four Ps of Marketing: Price, Place, Product, and Promotion. Our goal would be to learn how to optimize each 'P' with respect to the firm's competitive and marketing strategy.

Target Audience

  • Business executives
  • Business analysts
  • Aspiring entrepreneurs
  • Business owners

Learning Objectives

  • Understand customers and their needs, wants, and demands
  • How to build a Marketing plan
  • Why a career in Marketing can be really interesting
  • Perform marketing research
  • Carry out customer segmentation
  • Set up the 4Ps of Marketing
  • Leverage product mix and pricing strategies
  • Organize marketing campaigns
  • Calculate Customer Lifetime Value

Business Outcomes

  • Marketing strategy
  • 4Ps of Marketing
  • Foundations of Marketing
Learning
Course Videos
An Introduction to Marketingvideo • 4 mins
What is Marketing's rolevideo • 2 mins
Who works in Marketingvideo • 4 mins
Key processes in Marketingvideo • 5 mins
What is a Marketing Planvideo • 3 mins
The psychology of a customer - needs, wants, demandsvideo • 4 mins
Marketing Researchvideo • 3 mins
Phases of Marketing Researchvideo • 6 mins
Collecting Primary Data for Marketing Researchvideo • 5 mins
Market Segmentationvideo • 4 mins
Choosing a Market Segmentvideo • 7 mins
The 4 Ps of Marketingvideo • 3 mins
The product conceptvideo • 3 mins
Product Classificationvideo • 2 mins
The typical product lifecyclevideo • 5 mins
Product Brandingvideo • 4 mins
Packagingvideo • 2 mins
Pricingvideo • 3 mins
The demand curvevideo • 3 mins
Calculating break-evenvideo • 4 mins
Distributionvideo • 3 mins
Types of distribution channelsvideo • 5 mins
E-commercevideo • 3 mins
Marketing Promotionvideo • 3 mins
Creating a Marketing campaignvideo • 4 mins
Social Mediavideo • 1 min
The four Ps of Marketing Dynamicvideo • 4 mins
Budgetingvideo • 2 mins
KPIsvideo • 3 mins
Short term vs. Long term goalsvideo • 4 mins
Customer Lifetime Valuevideo • 4 mins
Coca-Cola and Christmasvideo • 9 mins
Course Resources
Course Notesdocument
Marketing Glossarydocument
Course Transcript 1document
Course Transcript 2document
Course Transcript 3document
Course Transcript 4document