What are the 6 "Cs" of a Sales Approach?

What are the 6 "Cs" of a Sales Approach?

Updated Sep 04, 2018
Remembering the six Cs of the sales approach -- confidence, credibility, contact, communication, customization, and collaboration -- will help you make a good impression when you contact your prospect for the first time. Techniques like preparation, research, and dressing the part can help you maintain confidence going into the call. This course touches on the importance of communication in building rapport with your prospects and discusses customization as a key factor in relationship selling and collaborative selling.