UX Design - Understanding the User and Business

UX Design - Understanding the User and Business

Packt Admin
Updated Jan 21, 2019

User Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at the point when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. A poor user experience leads to losing out on customers and in turn the company loses money. UX Design: Understanding the User and Business is a breakthrough guide to defining what problem is being solved, starting off with how to understand business and user needs and define a problem, and how to start thinking about user experience. You will start off by understanding business and UX design needs. Here you will learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches. Style and Approach: In a step-by-step manner, these videos are an easy-to-understand guide, filled with real-world use cases on process, design, and techniques, and will help you build a strong foundation in user experience design. 

Target Audience 

This video Course is for aspiring UX designers who wish to enter the field of UX Design, especially programmers, content strategists, and organizations keen to understand the core concepts of UX Design and anxious to learn a number of techniques that will help new designers become experts in UX/UI, prototyping, and testing.  

Business Outcomes 

  • Look into important concepts such as Key performance indicators, UX scenarios, and Experience Gaps.  
  • Dive into understanding a User problem, Interact and find ways to reduce them
  • Get acquainted with User Journey and Task Development techniques building Storyboarding Templates and Sketches