Welcome to the "Using Surveys to Get Feedback" video series! In order to assess and improve performance, you need information and data, and lots of it. One way to collect this is through surveys. Whether you are polling customers or employees, you need to make sure the results are valid, and this takes planning, preparation, and some basic knowledge of survey method. This last video lesson in the series addresses the intricacies of validity and avoiding bias in your results. Make sure you understand what your numbers are telling you!
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