Using emotions to build trust - Part B

Using emotions to build trust - Part B

Cegos Training
Updated Dec 02, 2020

In this course, you will cover the following topics:

  • Express your own negative emotions
  • Use authentic positive emotions
  • Feed the positive emotions of the client in the concluding phase
  • Use emotions to strengthen your relationship throughout the sales process.

Target Audience

All commercial professionals. All professionals that need to negotiate with a client.


It is recommended that you first work through Part A of this course.


PMI accreditation: earn 0.5 PDU from PMI.