Understanding Buyer Types

Understanding Buyer Types

Increase your effectiveness as a salesperson by varying your sales presentations depending on the type of customer

Updated Sep 04, 2018

A common sales mistake is using the same approach and tactics for every prospect. People are more likely to connect if you can present your product in the way that best demonstrates the benefits for them. This course looks at the main buyer types and how you should present information to each type.

This microlearning course comes with additional materials to help you implement the learning, including three key actions to take, a blueprint for self-coaching, and a simple infographic to remember the main points.