Everyone's favorite radio station is WII-FM. This stands for "What's In It For Me?", and you've probably heard the phrase before. It's prevalent because it's true. Your customers do not care about how big, shiny, fancy, or delicious your products are. They care about benefits. So it's a matter of fine tuning your presentation, which this course proudly presents. We show you how to move easily from features to benefits, which leads to the nod, then to the "Yes." And that is truly music to the ears.