The strategic role of marketing
Interactive

The strategic role of marketing

Sensitive and targeted marketing can help to elicit client needs, both evident and latent.

skilla
Updated May 07, 2021

Does competition in your market scare you? Is interpreting new markets increasingly difficult? Do you wonder why you recognise some companies or products more easily than others?

In this course you will learn to use strategic marketing drive sales, increase market share and profitability, and develop customer loyalty.

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