The Importance of Place

The Importance of Place

Pearls of Wisdom
Updated Jun 12, 2019
Course Overview
Describes how successful management of place can generate profit and sustainability for an organisation. Explains how product distribution, transportation of resources, and other factors can be considered in terms of ‘marketing channels’, and suggests how these can be effectively managed to minimise risk.

Learning Outcomes
  • Know what exactly is meant by place in relation to marketing a product, and why many organisations fail to give it proper consideration
  • Identify how distribution and location of resources can affect the ‘marketing channels’ of a product