Course Overview
Introduces the most common promotional techniques, from advertising through to sales. Provides examples of each and describes how their usefulness might vary depending on the size of the organisation and its financial situation.
Learning Outcomes
Introduces the most common promotional techniques, from advertising through to sales. Provides examples of each and describes how their usefulness might vary depending on the size of the organisation and its financial situation.
Learning Outcomes
- List the primary methods for promoting a product, and know when each might be more applicable or appropriate
- Explain how an organisation might use elements from each method as part of the overall strategy
