Welcome to the “Successfully Closing Sales” video lesson intended to introduce learners to the closing step in the sales process. This video lesson is the first of six in the “Closing Sales with Confidence” course, which instructs learners on how to effectively close sales. In this lesson, viewers will differentiate between what closing is and what it isn’t and learn the role of the trial close in the sales process. This lesson also covers the issues of lack of confidence and fear of rejection in closing, as well as the importance of knowing when to close. Ultimately, learners should understand that closing isn’t something that just happens at the end of the sales cycle—it should be happening throughout the entire process.