Data Mining is an analytical process to explore data looking for patterns. In this course, you will learn how to create a model from a data source and by using data sets and SQL Server Data Tools analyze data. By using business questions like "what customers may be inclined to buy a product" or "how products are grouped" to looking for patterns of fraud, business analytics are a powerful tool to both examine data and look for predictions. Finally, when Data Mining should be used vs a Lift chart will explained giving you power choices in getting control of your data.
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