Solving Your Customer's Needs

Solving Your Customer's Needs

Updated Sep 04, 2018

Good salespeople don't sell products; they sell solutions to their customers' problems or challenges. Your research, including the questions you ask your customer, should help you identify needs and opportunities. Knowing the best solution for your customer will help you craft a general benefits statement and a specific benefits statement that will help the customer envision the way your solution or opportunity meets his needs.