Course Overview
The aim of this module is to provide an introduction to Social Media and how it forms part of a Digital Marketing Strategy within a business environment.
Target Audience
Business and corporate
Learning Objectives
- Understand the role of social media within digital marketing and a marketing strategy
- Introduction to some of the types of social media that could be used by your business
- How social media is used to provide real value to your business through promotions, branding and incentivized campaigns
- The implications for social media on customer service and social media monitoring
- Legal implications for social media and social media policy
Duration
45 Minutes
