Social Media Usage

Social Media Usage

Updated Jan 08, 2019

Course Overview 

The aim of this module is to provide an introduction to Social Media and how it forms part of a Digital Marketing Strategy within a business environment.

Target Audience 

Business and corporate

Learning Objectives 

  • Understand the role of social media within digital marketing and a marketing strategy
  • Introduction to some of the types of social media that could be used by your business
  • How social media is used to provide real value to your business through promotions, branding and incentivized campaigns
  • The implications for social media on customer service and social media monitoring
  • Legal implications for social media and social media policy


45 Minutes