Interactive
Semantic Technologies: Enabling Next-Generation Web Advertising
BizLibrary
Updated Sep 04, 2018Since its earliest days, the technologies of the Internet and the World Wide Web have been evolving. The journey has taken users from the embryonic stages of Web 1.0 -- with its one-way connections -- to today's emerging Web 3.0, where interactivity reigns and the goal of more intelligent Internet, driven by advanced technologies such as semantics, will be the rule of the day. In this case study report, Amiad Solomon -- founder and CEO of Peer 39 -- explains how he and his firm use semantic technology solutions to enable the delivery of more effective and well-targeted ads to online consumers.
