Interactive
Semantic Intelligence: The Enabler of Mobile Search and Advertising
BizLibrary
Updated Sep 04, 2018On average every worker in every company spends 2.3 hours per day looking for information. Even with brand name systems, two-thirds of the information received is never used. These systems are brittle, imprecise, and ambiguous. They are largely a waste of time. Semantics is the science of eliminating ambiguity. Organizations who apply this technology realize up to $400 in benefits for every $1 they invest. In this WatchIT Horizons program, Semantic Intelligence, The Enabler of Mobile Search and Advertising, Brooke Aker, CEO of Expert Systems, explains how you can use semantic technology to bring your information to life, leverage it, and monetize it in ways both surprising and straightforward. Forward-thinking organizations are implementing semantic technologies in increasing numbers. This is especially true with firms involved with mobile devices and advertising.
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