Segmenting the Market

Segmenting the Market

Pearls of Wisdom
Updated Jun 12, 2019

Course Overview

Explains the process of segmentation and introduces some of the most common criteria for doing so. Provides examples of each, and details how an organisation might change or alter its approach to target a specific segment.

Learning Outcomes

  • Be able to explain how the market can be segmented and into what kinds of categories
  • Be aware of how doing so can be beneficial and can shape the overall marketing strategy