Search Engine Optimisation

Search Engine Optimisation

Updated Feb 12, 2019

Course Overview 

Search Engine Optimisation (or SEO) is a vital component of marketing your business online.  This course discusses from a practical point of view the necessary steps to take to get your website visible to search engines.

Target Audience 

Business and corporate

Learning Objectives 

  • How search engines work
  • What are keywords?
  • What are metatags?
  • Entering  title, description and keyword metatags
  • Optimising content
  • Importance of feedback


60 Minutes