Search Advertising with Google Adwords

Search advertising, also known as paid search advertising, Google advertising, and search engine marketing, is a marketing technique that places online advertisements in search engine results. Businesses who place ads in the search results pay a small fee every time somebody clicks on one of their ads (this is known as "pay-per-click" advertising).

Search advertising is a powerful form of advertising because people who search on Google reveal a lot about their intent (that is, what they want to do or buy) when they search. Advertisers have the ability to bid on keywords so that their ads show up when people are looking for exactly the kinds of things they sell.