Now that we've covered the sales funnel, we're going to flip it around and look at approaching it in the opposite way. Wait, what? How can that work? Well, rather than casting a wide net and narrowing down prospects until you get into sales, this method has you connecting with your current customers. You use them and their word of mouth to expand your sales opportunities. In this course, we'll talk about the rationale behind turning the funnel upside-down. We'll go over why this method may work for you, and the steps you should follow to flip the funnel successfully.