Sales managers have vast responsibilities: establishing quotas and objectives, sales forecasting, budgeting, recruitment, training, compensation, and evaluation. The list goes on and on. However, the most important role is managing the people who make the sales. At its most basic, sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques. Besides helping your company reach its sales objectives, the sales management process allows you to stay in tune with your industry as it grows. In this course, we'll discuss this process.