Reputation Management: Build A Rock Solid Business Reputation & Keep It

Reputation Management: Build A Rock Solid Business Reputation & Keep It

Expert Academy
Updated Dec 12, 2019

Course Description

Your reputation can be considered as being 'what people say about when you're not listening'.

It can be said online or offline and it can be beneficial or detrimental. Understanding how to properly manage your company's reputation can be one of the most important skills to learn. It can be the difference between triumph and catastrophe.

We cover 'The 5 Principles of Reputation Management':

  • Recognising Risk
  • Alertness and Monitoring
  • Positive Action
  • Responsiveness
  • Being the Best

By the end of the course you will have a full understanding of how to build a comprehensive reputation management strategy for your company and to be well positioned to deal any reputational crisis.

Who is Alan Stevens

Alan has decades of experience helping some of the world's best known brands react to adversity in the public eye, and getting them out untarnished. When crises inevitably happen, Alan is the person that many of the world's best known CEOs call to help them save their company's reputation.

As well as dealing with corporate public relations, Alan has been speaking professionally, on and off stage, for about 40 years. He has written a number of books on the subject, the most recent titled 'The Exceptional Speaker'. He is the most decorated public speaker in the world, having won more awards than any other speaker. During his career he has worked with thousands of people and blue chip companies to help them improve their presentation skills.


“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.” – Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete.

Who should do this course?

This course is for anyone who speaks on behalf of their company, or operates in a marketing capacity

Learning Objectives

In this course, we delve into the most important factors that make up reputation management. You will learn how best to prepare for any crises and how to deal with them when they do inevitably arise, as well as covering three famous case studies of poorly handled reputation management.