Learn how you can use STēR questions to more effectively close sales. STēR questions, also known as recommendation questions, are types of questions sales representatives use to get the buyer to repeat the benefit of a product or service back to them. This reinforces the benefits of your solution with buyers and ensures potential buyers are able to clearly articulate and understand your unique value proposition.
Understanding questioning techniques is critical to success in any sales role. Recommendation questions enlist buyers to tell you the benefits, increasing buy-in. They hear the benefits twice - once from you and again from themselves. In this lesson, discover how to increase acceptance in your solution and how you can teach buyers to convincingly present your solutions to others.