Precision Targeting in Marketing and Advertising

Specialised Precision Targeting is a digital marketing approach structured around data and audience insight. The central aim is to establish then focus in on a target audience; this is called radius marketing. The specificity of this approach also means that media budgets are not swallowed up on indifferent audiences.

As more niche demographics are constantly forming, we have never been able to target to the extent that we can today. Rather than running broader campaigns that target women, or elderly people, we can imagine a future of thousands of smaller campaigns that are hyper-specifically relevant to smaller (and smaller) groups. Content will have thousands of variations, with the aim of eventually tailoring an ad to a single individual to increase relevancy and engagement.