Planning for promotion

Planning for promotion

The goal of this course is to teach community service professionals how to effectively promote their services. We will cover strategies and frameworks that will help you to plan effective promotional campaigns and better communicate with your target audience.

Catalyst Education
Updated Sep 25, 2018

Are you an emerging or experienced leader in the community services industry, looking to plan and organise effective promotions? If so, this course is just for you!

Who is it for?

This professional development course 'Planning for promotion' is aimed at leaders in the community services industry. However, the insights, information and ideas presented will benefit employees of all levels. After all, we're all leaders in one way or another!

What's included?

The course explores how to plan promotional strategies, including setting objectives to reach your goals, identifying your target audience and planning communication to get your message across. 

It consists of the following elements: 

  • 1 x visually engaging, interactive eModule 
  • A toolbox full of helpful posters and infographics
  • An online quiz where you can test your knowledge.

What will I learn?

By completing this course, we’ll help you to:

  • Plan promotional strategies
  • Set objectives for promotional activities
  • Profile the community and stakeholders to inform promotional activities
  • Plan effective communication strategies.

How long will it take?

This course will take around 1.5 hours to complete, depending on how deep you want to go. It's broken down into discreet packages, so it's easy to dip in and out of your learning when it suits you. 

This professional development course is NOT accredited. However, the content contained within the course aligns with the unit of compentecy 'CHCPRP004 Promote and represent the service'.

That's great! You can extend your learning experience by completing the other courses in this suite:

  • Promoting and representing your service.