Persuasion Basics (Part 4 of 4): The Psychology of Persuasion
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Persuasion Basics (Part 4 of 4): The Psychology of Persuasion

BizLibrary
Updated Feb 18, 2019
Welcome to "The Psychology of Persuasion" video lesson meant to explicate the importance of adaptability and framing in persuasive conversations. This lesson is the final of four in the "Persuasion Basics" video course, which teaches learners how to be persuasive in any context with easy-to-use social and conversational techniques. This lesson will explain to learners the principles of persuasion, the four characteristics of valid information, and the decision keys. These tools will help viewers be better equipped to understand thought processes and how to persuade others.
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