Pathways - Managing Change - Brand and Reputation

Course Description

This topic looks at the fundamental importance of brand and reputation, questioning the learner on their own perceptions of branding and what a successful brand should offer. The learner should understand the importance of successful branding, how this builds a reputation, and how to create a good corporate reputation for their organisation.

Learning Objectives

• Understand what a brand is and the perceptions associated with brands
• Understand the importance of a positive attitude towards your brand
• Be able to identify, assess and manage any risks to your brand
• Know your responsibility to your brand
• Understand the risks and gains associated with rebranding

Course Contents

• Thinking about brands
• Brand reputation and image
• How brand is perceived
• Follow-up

Course Duration

30 minutes