Mission Statements and Their Value

Course description

Explains what a mission statement is and gives you an insight into how mission statements can be used to set direction, focus on what matters, and respond to change. Explores how the mission statement can provide a sense of purpose and how that can inspire motivation.

Learning outcomes

• Define what a mission statement is
• State how a mission statement can benefit an organisation and its managers
• Describe how a manager can use the mission statement to motivate their team