McClelland – Needs-Based Motivation Theory
Video

McClelland – Needs-Based Motivation Theory

Pearls of Wisdom
Updated Jun 04, 2018

Course description

Introduces the classic motivational theory from David McClelland and considers the implications for the way we motivate the three differing types of needs.

Learning outcomes

  • State the three types of motivation identified by McClelland
  • Describe effective approaches to motivation and feedback for each type
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