Course Overview
Introduces the primary types of marketing strategies, and explains how each might be more or less appropriate for a particular organisation. Identifies the different areas of the market that might shape the strategy and its scope, and suggests including a product portfolio and the Boston Matrix into the formulation of the strategy
Learning Outcomes
Introduces the primary types of marketing strategies, and explains how each might be more or less appropriate for a particular organisation. Identifies the different areas of the market that might shape the strategy and its scope, and suggests including a product portfolio and the Boston Matrix into the formulation of the strategy
Learning Outcomes
- Identify the basic steps of forming a marketing strategy and the different approaches an organisation can take
- Know how to incorporate a product portfolio and the Boston Matrix into the strategy
