Welcome to the “Consumer Behavior” video lesson meant to outline the steps a consumer goes through when purchasing an offering while also explaining factors that influence the way we make decisions. This lesson is the second of three in the “Target Audience” series, which focuses on who to market your products to as well as how to understand different audiences. After defining the five steps consumers take when considering a purchase, this lesson delves into the psychological, personal, and social influences that impact the way people make decisions.
