Marketing, Brand, and Reputation: Creating Your Brand Proposition
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Marketing, Brand, and Reputation: Creating Your Brand Proposition

Biz Library
Updated Sep 04, 2018

Ben Walkenhorst says you must understand your brand and ensure it represents the image you want in several ways, including the value proposition, the brand identity, and marketing essentials. This is part of the "Marketing, Brand, and Reputation" program, which includes six inspiring videos with up-to-date strategic advice on brand, reputation, and marketing. These programs are part of the larger "Insights and Strategies" series, in which psychologist Eve Ash talks with leading business professionals who have learned powerful lessons and share their experiences and strategies to achieve best practice.