Course Overview
Explains the value of storing collected information in a database, and provides examples of how it can then be managed and analysed in ways that shape the overall strategy. Makes distinctions between information from the internal and external environment, and explains how targeted analysis of each can yield results in the market.
Learning Outcomes
Explains the value of storing collected information in a database, and provides examples of how it can then be managed and analysed in ways that shape the overall strategy. Makes distinctions between information from the internal and external environment, and explains how targeted analysis of each can yield results in the market.
Learning Outcomes
- Know where and how to store the collected information into a database, and how it can be managed and analysed
- Have the capacity to use specific methods to analyse an organisation’s market research
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