Managing Bad Press
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Managing Bad Press

Maria Deveson-Crabbe explains how to effectively lobby for change by discussing how to prepare a lobby, overcoming challenges, achieving through persistence, and approaching success. This is part of the "Marketing, Brand, and Reputation" programs, which include six inspiring videos with up-to-date strategic advice on brand, reputation, and marketing. These programs are part of the larger "Insights and Strategies" series, in which psychologist Eve Ash talks with leading business professionals who have learned powerful lessons and share their experiences and strategies to achieve best practice.
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