Selling today is about building long standing relationships with customers. Customers should see you as a trusted advisor who can they can turn too when they need guidance. Building relationships is about knowing who your customers are, what they need, and when to engage with them. Dynamics 365 integration with applications such as Microsoft Social Engagement, and LinkedIn Sales Navigator are just two of the tools that can be integrated to build these relationships. Additionally, knowing what sales play to execute based on specific situations, and understanding the overall health of a customer's relationship with your organization can help to increase the volume and quantity of sales an organization has.