Made to Stick image

Made to Stick

This book describes how to make your idea or message utterly memorable with the 'six principles of sticky ideas'

Folder lesson (15 mins)

Made to Stick

This book describes how to make your idea or message utterly memorable with the 'six principles of sticky ideas'

Course Description

In this book, the authors describe how to make your idea or message utterly memorable with their 'six principles of sticky ideas'. While their approach draws on insights from the world of advertising, it will work for anyone who needs to communicate powerfully.