Looking to the Horizon and Beyond Existing Demand - Blue Ocean Strategy

Welcome, travellers! This course is your GPS to help you understand what a noncustomer is, navigate the Three Tiers of Noncustomers, why it's important to look beyond existing demand, and why it's hard for most businesses to do this.

This course has been developed in collaboration with the Blue Ocean Academy™, based on Blue Ocean Strategy © Chan Kim & Renée Mauborgne.