LinkedIn Marketing & Advertising Strategies

LinkedIn Marketing & Advertising Strategies

This course provides a detailed action plan for using Linkedin for marketing in part I and for advertising in part II.

Cutting Edge eLearning Solutions
Updated Sep 10, 2020

This Linkedin training course can be delivered to staff at your office or as a  one-to-one personalised coaching session wherever you are based in Ireland.


  • Review the key areas of Linkedin
  • What Linkedin is...and what it isn’t
  • A marketing framework for Linkedin
  • Optimising your personal and company brand – how to set up your profile correctly
  • Should you have a small or large network and how can you increase your network size
  • How to increase awareness of your brand & website traffic

- Via your status updates

- Link your blog to expose connections to your posts

- Add Linkedin Share button to your website

  • How To Generate Leads

- Real World networking principles

- Linkedin Groups

- Direct Ads

- Using Advanced search to identify prospects

  • Summary

- Summary of the key marketing pitfalls

- Summary of the key marketing opportunities


Following the course you will understand how companies are using Linkedin as a lead generation and marketing tool on the one side, and as an advertising platform on another side.