If you’re in a business that offers products or services, and that’s the case for every business out there, than it’s a good idea to get to know your competition. Knowing your competitors is beneficial for a number of reasons. You’ll increase your ability to differentiate your products or services, such as cost, features, and benefits. You’ll gain a better understanding of the market and what your customers are looking for, and you’ll find out what may be missing in your products or services, discovering what may need to be improved. This course will help you get to know the competition, and there will be times you to need to research new information. To do this you have a number of resources available to you. Consider using a combination of sources to obtain a full understanding of the situation.