Keys to the B2B sales cycle

Keys to the B2B sales cycle

Cegos Training
Updated Dec 02, 2020

In this course, you will cover the following topics:

  • Master the four phases of a customer interaction to successfully sell
  • The welcoming phase: creating a favorable sales climate
  • The discovery phase: identify and identify the need behind the request expressed by the client
  • The sales-advice phase: presenting the most suitable solution while focusing on customer benefits
  • The engagement phase: comforting the customer in his purchasing decision and supporting him until the end

Short videos introducing a salesperson and his client, as well as interactive exercises, will allow you to identify the best practices of each key phase of a sales interview.

Target Audience

Any seller wishing to acquire sales techniques. Anyone wishing to move towards a sales profession


PMI accreditation: earn 0.5 PDU from PMI.