Kapferer's Brand Identity Prism
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Kapferer's Brand Identity Prism

Find out how to use the 6 elements in Kapferer's Brand Identity Prism to build a powerful brand.

Updated Nov 27, 2019
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Successful brands reflect people's desired self-image. Find out how to use the 6 elements in Kapferer's Brand Identity Prism to build a powerful brand.
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