Introduction to Marketing

Introduction to Marketing

Updated Jan 08, 2019

Course Overview 

This course outlines the principles of marketing including market research, the marketing mix, promotion and brands. Trainees will get a full understanding of the importance of marketing for the success of any business.

Target Audience 

Business and corporate

Learning Objectives 

  • What is marketing?
  • What is market research and why is it so important for marketing?
  • What is the marketing mix and marketing promotion?
  • What is a brand and what impact does it have on a business?
  • What is marketing evaluation and why is it important?


25 Minutes