Learn strategies from successful business entrepreneur Pete Williams as he discusses in detail his proven methods for developing a clear Call-to-Action (CTA) and how to utilize Google AdWords and Analytics to increase traffic, opt-ins and conversions.
A powerful program to help managers and teams review their financial success and implement strategies to improve, even when times are tough. Especially useful for business owners and those considering growing a franchise or whose business interactions online needs a boost.
Pete Williams shares strategies for building your website traffic. Key points covered:
• How do your customers find you?
• Google Adwords
• Search engine optimization
• Demographic search strategies
• Increasing opt-ins & conversions
• What is your target landing page?
• A call to action
• Google analytics
• Conversion is the objective
Executives and Managers
This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.