How to Create & Host an Engaging Webinar
Webinars can help you attract new customers and build client relationships, but only if they're smart and engaging. In this course, the author walks you through the basics of creating webinars for your business. The course begins with an overview of webinars and how they're used as business tools, and then reviews topics such as webinar hosting choices, audio and video setup, presentation skills, and ideas to build audience participation. Sally also takes a closer look at common webinar tools to help you select the right one.
Course Overview
Webinars can help you attract new customers and build client relationships, but only if they're smart and engaging. In this course, the author walks you through the basics of creating webinars for your business. The course begins with an overview of webinars and how they're used as business tools, and then reviews topics such as webinar hosting choices, audio and video setup, presentation skills, and ideas to build audience participation. Sally also takes a closer look at common webinar tools to help you select the right one.
Learning Objectives
- What is a webinar?
- Making webinars engaging
- Selecting topics and presenters
- Creating an agenda
- Choosing the right webinar platform and host
- Scheduling and marketing your webinar
- Using audio and video
- Recording the webinar
- Handling audience Q&A
- Following up with attendees
- Organizing your content
- Planning for audience participation
- Inviting attendees to the webinar
- Setting up your presentation computer
Course Outline
- Using Webinars for Multiple Purposes
- Essential Elements for a Successful Webinar
- Types of Webinars
- Promoting your Webinars Online
- Dedicated Landing Pages
- Preliminary Tasks
- Webinar Presentation Skills
- Gathering Insights from Your Audience
- The Do's and Don'ts
- Follow up Tasks
