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Google Analytics Fundamentals and Data Collection

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Folder lesson (43 mins)

Google Analytics Fundamentals and Data Collection

Popularity
5 stars rating 5 stars rating 5 stars rating 5 stars rating 5 stars rating 5 stars rating

Course Description

There are a variety of digital strategies, such as e-commerce and content publishing, which benefit from performance measurement. Using Google Analytics to measure performance data and convert that into actionable insights can help achieve organizational strategies and goals. This course introduces digital analysis, the process of creating and implementing measurement plans, and the types of data and metrics recorded using Google Analytics.