Google Analytics Fundamentals and Data Collection
Course

Google Analytics Fundamentals and Data Collection

Skillsoft
Updated Mar 19, 2018

There are a variety of digital strategies, such as e-commerce and content publishing, which benefit from performance measurement. Using Google Analytics to measure performance data and convert that into actionable insights can help achieve organizational strategies and goals. This course introduces digital analysis, the process of creating and implementing measurement plans, and the types of data and metrics recorded using Google Analytics.

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